Insights on branding and business

Articles and stories

Articles

Hype, misconception and misinformation around branding is common. In order to build meaningful relationships between brands and people, knowhow is essential. From vocabulary to the purpose of branding, these short articles will help you gain insights to the art.

Words have meaning, names have power: Insider tips for creating that billion-dollar brand name

Whether creating a new name for a new company or renaming an existing one — enjoy our insider tips for creating that billion-dollar brand name.

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Iconic brands need iconic images Chapter 1: The fundamentals of brand photography

Images bring a powerful narrative angle to a brand’s visual vocabulary. Emotion and relatability without uttering a single word.

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Power of values Part 1/2: What are values and what are they for?

Werklig’s approach to harnessing the emotional force of values in business.

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Power of values Part 2/2: The Werklig way with values

From tears to hard decisions. Working principles for defining values that make running a business smoother.

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Lipstick on a pig: a pretty picture does not absolve a poor strategy.

There's a craze for lush strategy-big-pictures. Find out why this shouldn't be an end goal.

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Inflection points are inevitable. Solve those big shifts with strategic and creative brand management.

Find out how to solve your next business shifts through branding and keep the momentum.

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