Hype, misconception and misinformation around branding is common. In order to build meaningful relationships between brands and people, knowhow is essential. From vocabulary to the purpose of branding, these short articles will help you gain insights to the art.
Lipstick on a pig: a pretty picture does not absolve a poor strategy.
There's a craze for lush strategy-big-pictures. Find out why this shouldn't be an end goal.