Strategic brand management.

Our Services

A brand is the sum of all expressions by which an entity (person, organization, company, business unit, city, nation, etc.) intends to be recognized. That’s it. We agree with this conclusive definition of a brand by Interbrand.

Our job is to create a system to guide and manage all your expressions. Provide the necessary elements, both strategic and creative, for building a unique, meaningful, and ultimately a leading brand. To become recognized. More valuable. And acutely desired.

Nobody says systems are exciting, but they are necessary. A few simple elements can keep people working towards a shared goal, doing good work. This is how strong brands are built. But frameworks and processes don’t sell. The results should. Our frame works.

Strategic

To identify, crystallize and address your best potential – this is how brands are made.

1
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Brand strategy
Forming a foundation for creating brand affection, advocacy and premium value. Positioning, ambition, values and your purpose are it.
2
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Brand architecture
Organizing your offer so the customer never gets lost. Great architecture makes buying easy.
3
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Naming
Inventing a brand name that lives up to your values and stands out.
4
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Strategic analysis
Understanding you, the world around you and where to win. (a) Foresights – Scenarios for where the world is going and what’s your place in it. (b) Customer insights – Who are they and what inspires them. (c) Competitor insights – Who are they, now and tomorrow, and how to beat them.
5
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Marketing strategy
Defining the avenues to make you famous.

Creative

How do you look, feel, sound and taste? To be recognized is to express. Impress and be wanted.

1
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Creative analysis
Understanding you, the world around you and defining the right creative direction.
2
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Identity
What symbolizes us and what we do. How do we manifest ourselves through different senses. (a) Visual: logo, colors, graphics, typography, iconography, imagery. (b) Custom type design . (c) Tone of voice. (d) Sonic. (e) Motion
3
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Stories
What stories to tell that build your brand. (a) Brand story. (b) Founding story. (c) Slogan.

Applications

How and where is your brand experienced by your customers.

1
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Packaging and publications
The physical touchpoints your customer will hold, read and feel.
2
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Art direction
Bringing your brand identity to life through (a) photograhy and (b) film productions.
3
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Digital products
We plan and execute digital products and websites by leveraging (a) content strategy, (b) content design, (c) experience design and (d) technical development.