We are Werklig, a strategic and creative partner. Based in Helsinki and helping all kinds of entities. How to refocus, cut through noise & command presence. Also called strategic brand management.
We work across the strategic and creative. We believe the intersection is where brands are made.
We believe in creating systems of truth, meaning & beauty. Our special talent? The art of human understanding, the ethos of made-once-made-well and palpable storytelling. Through lasting brand strategy and emotion-driven creative work, we can make our clients’ brands more valuable.
We help clients create all the necessary elements and tools for a unique, meaningful, and ultimately a leading brand. Building meaningful relationships between brands and people.
We have created both local & global success stories with our clients. Always founded in their truth. What’s your truth?
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Branding insightsRead all
Words have meaning, names have power: Insider tips for creating that billion-dollar brand name
Whether creating a new name for a new company or renaming an existing one — enjoy our insider tips for creating that billion-dollar brand name.
Iconic brands need iconic images Chapter 1: The fundamentals of brand photography
Images bring a powerful narrative angle to a brand’s visual vocabulary. Emotion and relatability without uttering a single word.
Power of values Part 1/2: What are values and what are they for?
Werklig’s approach to harnessing the emotional force of values in business.
Power of values Part 2/2: The Werklig way with values
From tears to hard decisions. Working principles for defining values that make running a business smoother.
Lipstick on a pig: a pretty picture does not absolve a poor strategy.
There's a craze for lush strategy-big-pictures. Find out why this shouldn't be an end goal.