Suomen Jäätelö

We developed a brand strategy from which a total 360 degree brand experience was derived, including naming, packaging, web design, point-of-sales materials and marketing communications.

Based on the strategy an identity that communicates the super premium quality of the products was created. An identity that is distinctive, timeless yet modern.

In the summer of 2016 a spruce flavoured ice cream was created in collaboration with Artek, the iconic Finnish furniture company.

Suomen Jäätelö


Art direction
Packaging and publications
Brand strategy
Digital products


Olli Häkkinen
Tuukka Koski
Koski Syväri