Pure Waste
New brand strategy, visual identity and online presence for Pure Waste, which creates fabrics and clothing from recycled materials, in a responsible and ethical manner. Pure Waste’s ambitious vision is to lead the textile industry into a future of sustainability by pushing consumers, businesses and organizations to “think again”.
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d4152de8e6e266d0c26942_werklig_purewaste_tshirt_01.jpg)
All Pure Waste products are made from 100% recycled materials. This uncompromising dedication to sustainability inspired the concept behind the logotype and typography: Helvetica Neue and Times New Roman, two well-known and somewhat over-used typefaces, are “recycled” to create something brand new. The latter typeface also adds an editorial feeling, helping Pure Waste to communicate their knowledge and authority in the field.
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d41595fc2e37aa8552f8bc_werklig_purewaste_box_01.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d415959b35f4d96fbf0796_werklig_purewaste_collection_01.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d415959b35f47145bf0797_werklig_purewaste_factory_02.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d41595be761fc9a8934bcc_werklig_purewaste_leaflet_01.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d415d498b35178de614ca3_werklig_purewaste_tag_01.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d415dae4df5f87beab598f_werklig_purewaste_factory_03.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d415de01b5025ba89cfac6_werklig_purewaste_collection_02.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d415a8bb7cd0aa01be8f05_werklig_purewaste_ui_02.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d415ad57c45d9bd80cf033_werklig_purewaste_factory_01.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d415efbb7cd0c012be8fa9_werklig_purewaste_box_02.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d415efdc3cbba936f337c5_werklig_purewaste_icons_02.jpg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61d415ef57754be4588e2e6f_werklig_purewaste_ui_01.jpg)