Polar global brand and marketing communications

In 2017 Polar, the pioneer of wearable sports devices and creator of the world’s first wireless heart rate monitor, asked Werklig to revamp their brand. The result is an honest and strong concept that streamlines and unifies all of Polar’s global brand and marketing communications.

With this concept Polar launched two new, revolutionary products in the fall of 2018; the Polar Vantage V and Polar Vantage M multisport watches. In addition to a refined visual identity, a series of films were produced. Two brand films and six films for products & features.

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Art direction
Marketing strategy
Creative analysis
Digital products


Pablo Films