Holvi is an intuitive professional banking tool for entrepreneurs and microbusinesses. We were set out to help Holvi with their continuing European expansion by redefining their brand strategy and brand design. We worked closely with Holvi to identify their values, define their brand tonality and fine-tune their competitive advantages for crystallized market position.
Updated brand strategy served as a platform for a comprehensive brand identity renewal. Holvi is all about being humane, expert, genuine and of fanatic quality. We wanted these core values to come across in the visual identity, which we made friendly and playful, yet at the same time simple and professional.
One of the main visual elements of our identity is the logo, which takes its design from the shape of a vault (holvi in English). An essential part of the identity is to show the development of ideas being brought to life and eventually becoming successful businesses. “It starts with an idea”.