Helsinki Food Company provides design and production services to food industries. Basically, they do everything that involves food consulting or food styling: from recipies to TV-shows and media productions. Our assignment was to design a versatile, and cost-efficient brand identity stemming from the celebration of food culture.
The logo became a key element for the Helsinki Food Company Identity. It includes different, somewhat self-evident but stylish, topical references to food and eating that are used as visual elements.
To compliment the logo a fitting typography, colour palette and pattern were designed. The colours are based on chosen, favourite delicacies. Pattern summarizes Helsinki Food Company’s core idea (We Love Good Food). It has been derived from HFC office space, more specifically from their floor tiling.
Visual identity comprehensively covers all the Helsinki Food Company communication, from online design and package labelling to stationary and window signage.