Chjoko is a Helsinki based artisanal chocolate shop, specializing in modern chocolates, pralines and delicacies with a Finnish twist.
Drawing from the founder’s graffiti past we chose hand drawn calligraphy as the main visual element. In order to let the colourful chocolates stand out, we stuck with a monochromatic colour palette, using single colors to differentiate products from each other.
The identity work included package design, shop accessories, store visibilty and web design.
Chjoko’s new identity embraces the beauty of imperfection.