Destination branding, place branding, nation branding. A lot of symbolism, one could argue even the origins of branding, is tied to a physical place. Like the cow that carried the symbol of the family farm burnt into its skin. Could be a country, region, city, area, neighborhood, building — they all want to be recognized, appreciated, and valued. What do we do for the destination brands? Dig out the truths and assets that have a special pulling power, creating the words and visuals that compel them to visit and stay as long as possible.