Futudesign
Futudesign is a leading architecture office based in Helsinki. The new visual identity was developed by sitting down with the company’s founders in a series of design sprints.
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61cae3bfcd0e3c8587ee6a08_futu-casestudy-2-1.jpeg)
The elements and structure in architectural drawings acted as inspiration for the direction and were even utilized on the website, business cards, and other materials. Futudesign always builds a holistic brand experience through design – from the smallest details to large building complexes, and so the site was designed to show off both aspects.
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61cae3d2a690e1b31092d6d6_futu-casestudy-half-3a-2.jpeg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61cae3d28c700144a7f0f499_futu-casestudy-half-3b.jpeg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61cae3d28a9823a04e95c4fb_futudesign-thumbnail.jpeg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61cae3e90ea3d1f388674c46_futu-casestudy-web.jpeg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61cae3e97031692857780613_futu-casestudy-web-2.jpeg)
![](https://cdn.prod.website-files.com/61bee8a4fa162642fccdf0d3/61cae3e9115cb9618b79ff53_futu-casestudy-web-4.jpeg)
Futudesign
Scope
Brand strategy
Identity
Digital products
Partners
Veikko Kähkönen