Xsupra: Profound land intelligence

Xsupra measures what is happening on the ground: soil condition, crop health, and the effect of every decision made on a single hectare. The company combines satellite imagery with data from universities, public agencies and other providers, then hands the customer the few numbers worth acting on rather than a full dashboard’s worth. Together with Xsupra we built the brand from the strategy out into the identity. The positioning says what the company provides: Profound land intelligence for precise action. The identity is proudly co-active, groundbreaking and unyielding – fitting with the graphic language that draws from topographic shapes and aerial views of fields and city plans, and the colour palette that ranges from forest to barley green with a blue sky in between. Recife sets the titles, Mori does the daily work. Imagery shifts from atmospheric scale down to a single grain of earth.