Way Bakery: An East Helsinki landmark

Way is an all-day café-bakery — sourdough by morning, lunch by day, wine by evening, and a quietly hip energy running through all three. We built an identity that matched the range: a sharp, sculptural mark and a graphic system carried through signage and everyday details, giving the space its own distinct presence. The result is a bakery that doesn’t just serve good bread and pastries — it has become a destination, with tables spilling onto the street and regulars claiming it as their own. A top hint: be there early in the queue for those Vappu (Mayday) donuts — salty-chilli-lemoncrust or tahini-lime, out of this world.