Challenge: Making supplements less about tribes and more for everyone

The supplement market has many subs — from testosterone-filled maximisers to earth-loving alternatives. Suprey isn’t either. They needed to communicate effectiveness grounded in good science (this stuff actually works and is safe), while embracing the joyful side of better well-being for all. Getting across a positive message: you don’t need to live at the gym to care about health and resilience. It doesn’t need to taste bitter to make you better. Everyone should have their particular needs taken into account — without extortionate cost.

Approach: Food is not fuel

Obliged to their grandmothers to carry forward the cultural ethos of the South, Suprey believes food is not fuel — it’s one of life’s pleasures. This age-old wisdom was brought into the formulas through collaboration with a world-class food scientist and connoisseur of taste.

The brand’s values of joy, tenacity and a pioneering spirit formed the blueprint for how evolved nutrition should be expressed — scientifically credible, culturally rooted and genuinely enjoyable. Exclusively inclusive.

Outcome: An identity for an evolved brand

Designed to live on a shelf at home rather than in the gym, the color scheme is sophisticated and vibrant. Carefully sourced packaging, from shapes to colors and materials, is a delight to pick up and open every day. Minimalist but bold typography conveys the science behind the joy.

Names such as Sweetpeace and Hydust wink towards chemistry and formulas without forgetting the spirit and fun. Imagery narrates the brand’s community — people of all shapes and ages, who want to enjoy life as long and as much as possible.

You can’t see us in the pictures, but the fun we had accompanying Suprey on the photoshoot in Barcelona might come through…

Impact: Growing with confidence 

The evolved brand positioned Suprey clearly outside traditional supplement categories, giving them a distinct place in a crowded market. By balancing scientific credibility with warmth, joy and cultural relevance, Suprey launched with a brand that feels both trustworthy and inviting — built not just for performance-driven users, for all kinds of people, bodies and ages. So far, the design and taste have delighted customers, all at an accessible price.

The clarity of the brand system has enabled Suprey to build a coherent product family and continue growing with confidence.

For the long run

We continue to work closely with Suprey as they pursue their plan and bring new supplements to the market, ensuring a clear creative vision while Suprey keeps doing what they do best: evolving.