Medanta: Reworked brand for work wear

Medanta designs and manufactures intelligent and ecological work clothes and textiles for the health, care and food industries. The new brand identity was inspired by the neatly folded clothes in the beginning of a work day, with typography featuring ink traps drawn from the functionality of workwear itself. The system extends into custom iconography that signals the use cases of the textiles and clothes – giving everyday work garments a brand as considered as the care built into their fabric.

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