Ayur Atmospherics: Wine reimagined

Interest in zero-alcohol beverages has never been greater, as more and more people around the world think about the health benefits, lifestyle perks and the merits of keeping a clear head before reaching for the corkscrew. From the freedom of being able to drive home after a fabulous dinner or dance until the early hours, to the knowledge that you’ll be in top form the next morning, the benefits of going alcohol-free look increasingly tempting. Yet non-drinkers are still treated as an afterthought in most bars and restaurants.

Ayur Atmospherics started with one singular goal in mind: to create a new category of zero-alcohol beverages bridging the worlds of fine wine and Ayurveda, designed for diners who choose to abstain from alcohol, but still want to treat themselves to something that’s made with the same love and attention as a glass of Champagne.

We call them Atmospherics because they’re designed to capture a particular vibe or ambiance, setting the right tone whatever the occasion. Drawing on the health benefits of a medley of traditional active ingredients—soothing camomile, stress-reducing ashwagandha and mood-brightening saffron, to name a few—these aromatic zero-alcohol drinks are an ambrosial tonic for mind, body and spirit.