Easter 2010 in Berlin – Charlottenburg Palace inspiration
Femininity – beauty – power: This combination has fascinated mankind for
millennia. It is a mixture that was and is the basis of countless
myths. On the threshold of the modern age, the myth of the Prussian
Queen Luise (1776–1810) first originated through media-related means and
it lives on to this day.
Three exhibitions set at her
personal, historical locations illuminate the most diverse aspects of
Luise's life and the legends surrounding her.
A “media star” – long before Sisi, Evita Perón or Princess Diana
ever arrived.
Exhibition's visual identity, graphic design of the Luise campaign with
its playfully challenging and mind thrilling copy texts together with
Luise portraits reminded me, once again, of the power and magic of
graphic design. Communicate right, and wake forgotten stories and
legends alive. Suddenly uninteresting things turns interesting. Fresh
angles, contrasts. Somebody surely touched my heart with graphic design.
The 200th anniversary of the death of the most popular woman in Prussia
in 2010 is providing the Prussian Palaces and Gardens Foundation
Berlin-Brandenburg with an opportunity to trace one of the most
obstinate legends of German history.
Could this ever be the same without its graphic identity? Translated and
communicated so straight forward, in so right level, to our media
literate and conscious Generation Y?
Her dedication to political reforms and her opposition against Napoleon
made her into a symbol of hope in Prussia.
Queen Luise, famous for her beauty, was quite conscious of her charms.
She knew how to underscore her physical advantages in a natural,
sensuous and occasionally liberal way with graceful, Empire-style
dresses inspired by the forms of antiquity.
One of the three exhibitions shows outfits and accessories that belonged to the queen, as
well as a selection of her portraits and further artifacts in the form
of sculptures, graphic folios and letters.