"The Finnish Catwalk is a meeting place for fashion experts and a means of giving the fashion industry and companies widespread media visibility. Leading fashion and accessory brands, both Finnish and non-Finnish, are invited to come and display at this fair: manufacturers, designers, importers and agents."

The aim of Finnish Catwalk, the biggest for fashion professionals, is to boost sales and marketing by innovative means and to establish contact with new clients. The next Finnish Catwalk event is to be held at Wanha Satama in Helsinki on January 30–31st 2010.

Werklig gave the 2010 event a facelift, including i.e. illustration, logo design and typography renewal.

As the client desired, previous years' visual identity was taken as a starting point for the facelift. This meant that a female silhoutte figure had to play a main role in the identity. To support illustration - and also to emphasize "2010-11" theme - an additional logo for the event was created.
 

2010-11 event logo




Illustration, used on white background




Illustration, used on black background




Illustration detail

More illustration details. A painstakingly high number of working hours were spent to create this high-quality multilayered illustration (from bits and pieces). But it was worth it! 

VIP Invitation

Invitation and customer cards. These include a hidden surprise – unfold and see it. 




Promotional posters