"Attension provides a wide-range of tensiometers and related services for various applications in research and development, quality control and process control."

Werklig created a new identity for Attension, a new high-technology company producing tensiometer devices both for industrial and academic use. The new identity consists of new logo, corporate colours, typography and photography style guidelines. The logo plays with word 'tension', combining a visual idea into one single typographic image. 

Logo detail from Attension business cards.

Two corporate brochures were designed for Attension. "All About Attension" acts as a general corporate brochure, as "Attension In Detail" concentrates more on technical details of Attension products.

Corporate brochure details, portraying typographic styles used in Attension identity

"All About Attension" brochure has glue-binded covers with Attension logo embossed on front cover.  

Sample spreads from "All About Attension" corporate brochure  

Sample spreads from "Attension In Detail" corporate brochure 

Clear photographic style was also created for Attension. All illustative pictures were defined to be based on water theme –  the decision was easy as all Attension products are related to liquids. Product photos were shot by Kimmo Syväri from Umbrella Helsinki. 

Illustrative photos

Our deliverables are/were as follows:
· Logo design
· Visual identity guidelines
· Photo narration concept
· Brochure layouts
· Stationary objects (business cards, presentation templates)
· Product sheet templates
· General web design guidelines