Established in 2010, the Aalto University is a new university with centuries of experience. The Aalto University was created from the merger of three Finnish universities: The Helsinki School of Economics, Helsinki University of Technology and The University of Art and Design Helsinki.

Werklig is working with Aalto University on assorted projects.

Finland’s competitiveness and the well-being of its people depend on deep, broad-ranging changes. Sitra engages in foresight activities and advances these changes in cooperation with other actors. Through programmes and strategic processes, Sitra grasps the challenges that are most crucial for Finland. Sitra is an independent public foundation with a mission to build a successful Finland for tomorrow.

 

Low2No  – A Sustainable Development Design Competition

"The Low2No competition seeks comprehensive solutions to low/no carbon and energy efficient building solutions. The sustainable development design competition aims at showing that the national and international targets for lowering CO2 emissions and improving energy efficiency can be reached and even outperformed, while producing an economically sustainable and high architectural environment. The competition hopes that it can also help contribute to the cooperation between Finnish and international experts in different fields. The competition also encourages cities and communities to set more ambitious targets in developing new areas and to adopt new business models in planning."

The results of Low2No competition were gathered in a publication – and Werklig was chosen to do the design for it. The competition had some existing design elements in use: the Low2No "logo" (a pie-hart-like symbol) and some basic colours and typographic settings, so these factors needed to be taken into account. The existing elements were then mixed with some new ones, creating an interesting - but at the same time consistent - visual identity for the publication and Low2No competition itself.

The publication contains summaries of five awarded Low2No competition entries. These entries needed to be shown as they firts were presented for the jury (without any modifications). This was a big challenge, as the entries contained a lot of graphic data that had to be fitted in the publication, requiring a lot of reproduction work and layout planning. Also, it required some amounts of research to find proper paper and printing techiques to make the publication  as carbon-free as possible (honouring the competiton theme itself). 

You may take a look at online version of Low2No publication here.

 

Low2No publication cover




Cover details












Publication details

"Saana ja Olli is a textiles company, established in 2009. Under the label textile designers Saana Sipilä and Olli Sallinen create print designs and produce high quality interior and everyday textiles as well as accessories. The company combines ecological materials and productionwith a simple and minimalistic Scandinavian appearance. Saana ja Olli design aspires to create environmentally friendly products which appeal to a wide audience."

Saana ja Olli was nominated as the best ‘Junior Achievement’ company 2009. They are so eager to learn, hardworking and humble. We see potential here.

Next big challenge, the highlight of the year, for Saana & Olli is going to be their participation and investment to Hirameki x Design Finland in Tokyo Designers Week in autumn 2010. It is a unique Finnish export platform comprisingof series of activities that deliver key actors - the most talented designers, design-oriented companies and current phenomena of Finnish life - to the Japanese audience.

We started a journey towards Hirameki Design X Finland together with Saana and Olli. A challenge.

Creative minds at work. Picture courtesy of Saana ja Olli.

Garments from "Toinen" series. The pattern is based on the written messages from found Finnish postcards from circa 1906-1944. Picture courtesy of Saana ja Olli.

 
How to find the best materials and right kind of expression without big money? Small things with great love.

Communicating with surfaces and materials in textile design – We wanted to take further and continue the idea of strong sense of materials in Saana & Olli printworks by choosing paper for every application very carefully. Haptic is the word.

Other point of view in Saana & Olli case is to point the feeling of handicraftmanship. These two elements – high quality hand picked papers with more raw expression of honest ‘hands on’ doing supposed to create a thrilling contrast to all Saana and Olli print materials.

To play with these two themes is the heart of the brand. High quality hand picked luxurious papers – strong sense of material is present. Then to almost violently logo stamp the shiny and pure stationary with black ink. Anarchy, make one’s mark, create contrast, mix together, confuse.

 

Saana ja Olli hangtag.




Old-school letterpress printing was used on business cards and hangtags.




A set of stamps were produced. This reduces printing costs—but using stamps also make each business card an individual.




Stamped and ready to go.




Slightly rough stamp on thick uncoated paper stock creates fascinating effects.

Work done and in progress:

Saana ja Olli identity
· Logo
· Visit cards
· Stationary
· Web design
· Look Book

For the products
· Hangtags
· Labels

+ Package design concept

 

"The Finnish Catwalk is a meeting place for fashion experts and a means of giving the fashion industry and companies widespread media visibility. Leading fashion and accessory brands, both Finnish and non-Finnish, are invited to come and display at this fair: manufacturers, designers, importers and agents."

The aim of Finnish Catwalk, the biggest for fashion professionals, is to boost sales and marketing by innovative means and to establish contact with new clients. The next Finnish Catwalk event is to be held at Wanha Satama in Helsinki on January 30–31st 2010.

Werklig gave the 2010 event a facelift, including i.e. illustration, logo design and typography renewal.

As the client desired, previous years' visual identity was taken as a starting point for the facelift. This meant that a female silhoutte figure had to play a main role in the identity. To support illustration - and also to emphasize "2010-11" theme - an additional logo for the event was created.
 

 

2010-11 event logo




Illustration, used on white background




Illustration, used on black background




Illustration detail

More illustration details. A painstakingly high number of working hours were spent to create this high-quality multilayered illustration (from bits and pieces). But it was worth it! 

 

VIP Invitation

Invitation and customer cards. These include a hidden surprise – unfold and see it. 




Promotional posters

 

 

Avoine is the first Finnish IT company to focus solely on the Finnish third sector. Avoine's existing customers include the biggest unions and associations in Finland, such as Palvelualojen ammattiliitto PAM, Pardia, Rakennusliitto, SAK, Suomen Liikunta ja Urheilu SLU, Tehy, National Coalition Party and The Finnish Social Democratic Party.

Werklig created Avoine's new visual identity, including logo, colours and typography. Main design drivers for the visual concept were openess, freshness and usability.

Werklig also assisted in creating the encapsulation of Avoine’s core marketing message. As the foundation of all communication, it’s based on the central, distinctive and enduring features of Avoine.  

Avoine business cards




Avoine identity guidelines


You may read more about the concept here (blog of Jukka Helin, Avoine Marketing Manager)

"Bantora is the place for connecting like-minded people in the coder / developer / planner community and making events happen."

Werklig created visual identity and thematic concept for Bantora, an online event-organizing service. Bantora identity consists of logo, typography and colour specifications and graphic elements. The concept for visual identity was "playground", meaning basic shapes, forms and colours that could be used in a varied way. Check out Bantora website for more information!

Online execution was made by nice people at Luxus.

 

Bantora logo




Part of visual guidelines, featuring primary colours




Bantora website, illustrations and execution by Luxus

"The play’s human portraits and fates conceived of by the working group of Theatre Siperia are not superficial, nor one-dimensional, but genuine and universal." (www.teatterikesa.fi)

Teatteri Siperia (Theatre Siperia) is a professional ensemble founded in 2005 in Tampere, Finland. It opened its doors in the autumn of 2006, and premiered two new Finnish plays already during its first season. Anssi Kähärä from Werklig was responsible for creating a new logo and visual identity for the theater, including posters and other marketing material.

 

Teatteri Siperia logo 

 

Vaaleanpunaista kohinaa

"Esityksen neliulotteisessa tila-ajassa törmäilevät kuolemaa uhmaava Extreme-Korhonen, romantiikannälkäinen sihteeri, omalaatuinen kvanttifysiikan tutkija ja reilut banaanit. Vanhassa teollisuuskiinteistössä nähtävässä esityksessä ansaitsemansa käsittelyn saavat niin kvanttifysiikka, kaaosteoria kuin pehmohahmotraumakin."

You may read more about "Vaaleanpunaista kohinaa" from Teatteri Siperia's website (in Finnish).  

Poster for "Vaaleanpunaista kohinaa" (part I of "Inhimillinen Trilogia")

Ainakin tapahtuu jotain

"Teatteri Siperian Inhimillinen trilogia saa marraskuussa jatkoa Jukka Toivosen käsikirjoittamalla ja Antti Mikkolan ohjaamalla esityksellä Ainakin tapahtuu jotain. Miehen ja naisen parisuhteen problematiikkaa käsittelevässä esityksessä seurataan miten yhden illan ja yön aikana läpi käytävä konflikti saa absurdit mittasuhteet."

You may read more about "Ainakin tapahtuu jotain" from Teatteri Siperia's website (in Finnish). 

Poster for "Ainakin tapahtuu jotain" (part II of "Inhimillinen Trilogia")

 

Lempeä ihminen

”Lempeä ihminen on surrealistinen näyttämöessee kahdesta miehestä, jotka muuttuvat hiiriksi. Toinen miehistä on kaksikymmentäkuusi vuotta aiemmin nähnyt hiiren sielun, eikä ole vieläkään toipunut. Toinen miehistä on ryhtynyt runoilijaksi. Molempia yhdistää kysymys: ”Onko tämä normaalia?" ” 

You may read more about "Ainakin tapahtuu jotain" from Teatteri Siperia's website (in Finnish). 

Poster for "Lempeä ihminen" (part of "Inhimillinen Trilogia")

 

Valitut

"Valitut rakentuu kolmesta pienoisnäytelmästä. Yhden illan aikana kuullaan kolme tarinaa ja nähdään kolme tyylilajia: kohotettua melodraamaa, räväkkää karnevalismia ja omaleimaista nykyteatteria. Valituissa on oma lukunsa sekä tämän päivän nuorille kuin niille, jotka elivät nuoruuttaan 50 vuotta sitten."

You may read more about "Ainakin tapahtuu jotain" from Teatteri Siperia's website (in Finnish).   

Poster for "Valitut"

 

Pää edellä

"Esitys irvailee suoritusyhteiskunnalle, kilpailukeskeisyydelle ja väkivaltaviihteelle, kyseenalaistaa aikamme esikuvat ja kasvatusmenetelmät ja kiusaa koulukiusaajia. Pää edellä sukeltaa sukupolvien väliseen alati syvenevään kuiluun, kahlaa teinien tunnemaailman syövereissä, kroolaa keskellä kasvaminen kauheutta – eivätkä parodian harppuunalta säästy edes tekijät itse."

You may read more about "Pää edellä" from Teatteri Siperia's website (in Finnish).

Poster for "Pää edellä"

Illustrations for Luxus.

 

A as 'About us' – Decorative Initials for Luxus' website

 

 

 

 
C stands for 'Contacts'

S is 'Services'

Another illustrated C for 'Careers'

The Best of the Year – The Best in Finnish Advertising and Graphic Design 

The Best of the Year event (Vuoden Huiput) is organised by Grafia. It is the most important competition for graphic design and advertising in Finland. The aim of this annual competition is to emphasise the relevance of the work done by visual communication professionals in advertising and graphic design.

The event seeks to raise the standard of Finnish design, to empower creativity and originality and to improve the designers’ professional skill. In addition to the competition, the event includes the award gala, an exhibition compiled from the competition entries and the yearbook which presents works and designers chosen by the juries.

At the time when the event was created in 1980, it was made to conform the D&AD competition in Great Britain.  

 

The Concept 2008 – Form Follows Function

To compensate for last year’s rather advertising-agency-like approach, we wanted to put the emphasis on graphic design and the standpoint of the designer. The Best of the Year is the only competition which is both created and carried out by designers. In the focal point of the competition, you will find creative design.

 

Ribbon-like "Vuoden Huiput" text

Invitation poster wrapper that acts also as project manager's office tool

Competition invitation including info & rules






Logowall
Photos: © Pekka Niittyvirta, via Grafia's photogallery (edited by Werklig)



Menus

Outdoor advertising

 

Also the window of Design Forum Finland was branded. 

The Campaign

Right from the beginning, one the principles of the event has been that the annual campaign behind the competition is initiated and created by designers. The aim of the campaign is to strengthen the brand of the competition and encourage as much attendance as possible. Therefore, the campaign has goals concerning the appreciation of the competition, participation, ticket sale and the advertisement of the annual book.

In the year 2008 Werklig was chosen to design the campaign!

Our deliverables are/were as follows:
· Competition invitation
· Posters
· Online banners
· Print advertising
· Gala dinner cards, menus
· Gala presentation concept
· Exhibition graphics
· Outdoor advertising
· Biggest pyramid ever!

Fennovoima is a Finnish energy company founded in 2007. The company's objective is to build a new nuclear power plant in Finland and produce reasonably-priced electricity for its owners. Fennovoima's majority shareholders are local energy companies and companies representing industry and the retail sector using electricity.

Fennovoima commissioned Werklig to create and design overall look and feel for the organization. We started from the logo facelift and defined the color pattern, moved on to create corporate graphics and use of typography. This served as foundation for overall visual guidelines. In addition, we have created visual framework for photography together with Umbrella Helsinki. 

People of Fennovoima have showcased greatest degree of professionality and drive throughout the whole process, delivering sound briefs, iterations and robust insight.

Fennovoima pattern

 

Fennovoima visual guidelines

 

Fennovoima corporate brochure

 

Fennovoima corporate typography

 

Voimanaiset Christmas-present design

 

Photography concept for Fennovoima, executed by Umbrella Helsinki.

· Logo facelift
· Visual identity guidelines
· Photo narration concept
· Symbol pattern
· Brochure layout
· Business gift and packaging concepting
· Digital Christmas card
· Advertisements
· Book cover design
· Invitation design
· Gift cards
· Office supplies concept