A comprehensive identity renewal
Anssi, with some support from Janne, have been responsible of designing the visual identity of Vihti municipality. The overall objective was to redesign cohesive visual identity that is based on Vihti's objectives, mission and values and supports the overall communication strategy.
More closely, the identity was designed to create fresh, dynamic, timeless and stylish look & feel to be implemented in various channels and materials. And, of course, differentiate from other municipalities.
From various deliverables here are pictured some of them.
Vihti logo
Logo variations for different municipality departments
Colour palette
Graphic guidelines in its entirety
Leaf theme and colours differentiates departments.
Vihti main pattern (on left side) is a combination of department patterns.
Leaf theme in Vihti tableware, used in kindergartens, schools and municipality offices
Tableware detail
Work:
Graphic guidelines including
· logo
· colours
· coat of arms use
· pattern
· typography
· forms
· brochure guidelines
· ad forms
· tableware
· powerpoint templates